Australia Gets Its First Dedicated Food and Wine Tourism Booking Platform

7 July 2026 | Sydney, Australia. Finding and booking food and wine experiences in Australia has always meant juggling multiple platforms, wading through unrelated listings, and hoping the experience you wanted was actually bookable online. Taste Marketplace (tastemarketplace.com.au) changes that. Australia’s first dedicated booking platform curated exclusively for food and wine tourism experiences brings together close to 200 experiences across the country’s great culinary regions, with new listings added every week.

Food and wine tourism is one of the fastest-growing travel segments in Australia, with around 7.7 million winery visits each year and more than $9.6 billion in economic contribution. Until now, no dedicated platform existed where travellers could discover, compare, and book these experiences in one place. 

“Australia has some of the world’s great food and wine regions, yet booking those experiences has always been harder than it should be. Taste Marketplace is a platform built by foodies, for foodies.” Erin Kramer, Founder, Taste Marketplace

What You Can Book
From the Barossa Valley and Hunter Valley to Margaret River, the Yarra Valley, the Mornington Peninsula, and Tasmania, Taste Marketplace covers Australia’s best-known food and wine regions as well as city-based experiences in Sydney, Melbourne, Adelaide, and beyond. The platform also features a curated selection of indigenous food experiences, highlighting native ingredients, bush tucker traditions, and First Nations culinary knowledge.

Experiences available to book include: 

• winery and cellar door tours and tastings, 
• paddock-to-plate and farm gate dining, 
• cooking classes and masterclasses, 
• guided food trails and market tours, 
• long-table and degustation dining events, 
• brewery, distillery, and specialty producer experiences, 
• and indigenous food and bush tucker tours.

Taste Marketplace is already drawing strong support from experience operators across the country, who see the platform as a long-overdue solution for connecting with travellers who are actively seeking food and wine experiences. Dave’s Travel Group is one of these operators, offering tours for foodies, including wine tours to the Hunter Valley, food tours in Marrickville and Hobart, and a pub tour in The Rocks, among others.

“Being listed on Taste Marketplace means travellers who are actively looking for food and wine experiences can find us easily. That kind of targeted visibility is genuinely valuable for an operator like Dave’s. These are visitors who already know what they want, and we get to be part of what they find. It’s the kind of platform the industry has needed for a long time.” Gregg Peek, General Manager, Dave’s Travel Group

About Taste Marketplace
Taste Marketplace is Australia’s dedicated food and wine tourism booking platform, connecting travellers with curated bookable experiences across the country’s best food and wine regions, top cities, and indigenous food experiences. Founded by Erin Kramer, a tourism specialist with more than 20 years of industry experience and a Masters in Gastronomic Tourism from Le Cordon Bleu, the platform is built by food and wine lovers, for food and wine lovers. New experiences are added regularly. Visit tastemarketplace.com.au

Media Contact
Erin Kramer, Founder
Taste Marketplace
www.tastemarketplace.com.au
erin@tastemarketplace.com
+61 414 581 332
[1] Tourism Research Australia, agritourism and food and wine visitor data, April 2026. www.tra.gov.au