South Melbourne Market Foodie Tour

Activity details

Taste Melbourne’s Favourite Market Like Never Before

There’s no better way to experience Melbourne’s famous food scene than with a guided South Melbourne Market tour. On this tour, you’ll discover the flavours, stories, and hidden delicacies that make this market a must-visit for all visitors and locals from around the area.

Led by passionate foodie guides with insider knowledge, you’ll enjoy tastings at seven of the market’s best stalls, from freshly shucked seafood to artisan baked goods and seasonal fruit. Along the way, you’ll learn shopping tips, meet passionate traders, and uncover surprising secrets behind the produce that feeds both everyday locals and world-class athletes.

In just 90 minutes, you’ll gain the confidence to shop like a regular, the inspiration to try new flavours, and a gorgeous South Melbourne Market jute bag full of memories to take home. This Melbourne food experience is short, sweet, and absolutely packed with flavour.

What’s included

• A passionate foodie guide

• Tastings at 7 traders

• South Melbourne Market jute bag

• Free parking during your tour at the Market Rooftop Carpark (only) – up to 4 hours

• List of traders visited

• Group photo (participation optional)

What’s not included

• Lunch (tour ends at 11am)

• Drinks (coffee, water)

• Transportation

Itinerary

Sample route (subject to change and seasonal variation):

• Welcome, introductions and Market history
• Seafood aisle
• Deli aisle
• Local and freshly roasted nuts
• Sourdough bakery
• Spanish deli and bodega
• Artisanal condiments tasting
• Green grocer and fruit specialist
• Bonus sweat treat

Highlights
Start your morning in the market’s buzzing seafood and deli aisles before moving through a handpicked selection of stalls serving nuts, baked goods, deli treats, condiments, seasonal fruit, and more. With every stop we aim to surprise your palate and connect you with the stories of the traders themselves. You’ll leave not just with full tummies and satisfied taste buds, but also with local knowledge and inspiration for future market experiences and how to make them more meaningful.

Additional information

Check-in details

• Please arrive at least 10 minutes early to the start point. This is in addition to factoring in transportation, parking etc.

What to bring

• BYO water bottle

• Wear comfortable shoes and appropriate clothing for the weather and temperature

Special requirements

All guests under 18 years old (children) must be accompanied by at least 1 adult parent or adult guardian who are responsible for supervising them in the Market at all times.

Health & Safety

• You’ll be entering a busy working Market, ensure you are aware of your own space and surroundings at all times
• Please ensure you follow all signage and directions from your guide and Market staff
• Wear appropriate clothing and footwear. The tour is walking/standing and you will be on your feet. We suggest comfortable and closed toe footwear

Disclaimers

• Flavourhood Tours and South Melbourne Market traders advise that there may be cross contamination for allergies and anyone with severe allergies should contact us prior to booking to discuss further.
• Please note that all dietary requirements and allergies must be described in detail at time of booking (or contact us prior to booking).
• Anyone with an allergy is responsible for their own safety and medication. Please bring medication/s appropriate to your allergy eg. Epipen, antihistamines
• We cannot guarantee a particular food item or trader stop. Tour route/stops and tastings are subject to change and may also have seasonal variation.

FAQs

What day/s does the Foodie Tour run?
Public tours only run Saturday mornings. However private (any size), group tours (10+), school/educational tours, corporate/team building and shop-and-cook experiences are also available on Market days (Wed, Fri, Sat, Sun). Please contact us for further information.

Does this tour cater for dietary requirements?
Yes, this tour can cater for guests on vegetarian, pescatarian and vegan, diets. We can also cater for gluten-free, dairy-free, pork-free, seafood-free and pregnant guests. Please note that as many traders are specialised in a particular food category, there may not be a replacement alternative product if their food category is not suitable for the guest/s. Please note the disclaimer regarding allergies.

Are there bathrooms at the Market?
Yes there are multiple bathrooms located at the Market including accessible bathrooms and baby change facilities. Please note that there are no bathroom stops during the tour itself and guests are recommended to arrive early prior to the tour start time to account for personal needs.

Is there an ATM at the Market?
Yes, there are several non-bank specific ATMs onsite. Locations can be viewed on the Market Map. Many traders take card payments. https://www.southmelbournemarket.com.au/visit/market-map/

Is the tour indoors?
be located on the outer rim of the main Market. Guests should assume that the temperature inside the Market area may be similar to the outdoor temperature so please dress accordingly. Tours go ahead in rain, hail or shine.

Can I book a large group (10+)?
Yes larger group bookings are welcome and can be personalised. We also offer private tours (any size), school/educational tours, corporate/team building and shop-and-cook experiences. Pricing is on application – contact us directly on eat@flavourhoodtours.com.au.

Can I drive to and park at the Market?
Yes and your tour includes limited free parking on the day of the tour. The limited free parking is specifically only for vehicles parked in the Market Rooftop Carpark (entry via Coventry Street). For further details about parking including terms of entry: https://www.southmelbournemarket.com.au/visit/parking. Please allow sufficient time to enter the carpark and locate parking prior to the tour start time as the Market may be busier on some mornings.

Is there accessible parking on site?
Yes, there are multiple accessible parking bays at the Market. While guests on the Foodie Tour receive limited free parking during the tour, we cannot guarantee the availability of accessible parking for tour purposes. Please contact the Market team to discuss accessible parking, bathrooms, and facilities. Further details about the accessible parking bays can be found here: https://www.southmelbournemarket.com.au/visit/getting-here/

Can I take public transport to the Market?
Yes absolutely! The Market can be reached by tram/light rail (with certain rail connections including V/Line, City Loop, Metro Tunnel and general Melbourne train services). For full details please see this page: https://www.southmelbournemarket.com.au/visit/getting-here/

Can I take photos or film at the Market?
Yes, but if it is for commercial purposes, you must have a film and photography permit. https://www.southmelbournemarket.com.au/apply/filming-and-photography/. During the tour we will take a group photo to send to you after the tour (participation is optional)

I can’t make it to the tour anymore, can I transfer my ticket/s to someone else?
Yes someone else can attend in your place if you’re unable to join the tour. Please advise us as soon as possible via +61 491 361 528 and eat@flavourhoodtours.com.au.